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Key takeaways
- Lead with the feature guests are booking for — the hot tub, the view, the fire — not the front door.
- Soft daylight and every lamp on beats flash and harsh sun every time.
- Order photos as a tour of the home, and include the practical essentials like parking and bathrooms.
- Honest, current photos set the right expectations — and expectations drive reviews.
Lead with your best feature
Your first photo has one job: to make a guest stop scrolling. It should show the thing people are actually booking for. If you have a private hot tub, the hot tub goes first. If you have a sea view, show the view. If the heart of your home is a big farmhouse kitchen table, start there.
